Maschinenhalle Deep Dive Vol.3: Digital Marketing

May 23rd, 2019 | UNESCO World Heritage Zollverein, Essen

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Join us for a learning journey about digital marketing

To successfully reach, create, attract and convert leads to customers is a tough task – especially if it comes to B2B products with a need of explanation. On May 23rd we will explore together how to utilize various digital marketing channels and methods to achieve our common goal – the sustainable and quality focussed creation of long-lasting customer relationships by taking data-driven and KPI oriented decisions. Save your free ticket now and be part of this unique learning journey. You can expect top speakers in their respective fields, deep dives in our workshop sessions, speed networking, an ice breaking networking atmosphere with open air BBQ & live music as well as an optional guided tour through our home base, UNESCO World Heritage Zollverein.

Speaker Line-up

Alexander Boecker

Alexander Boecker


Social Marketing Nerds

Marie-Lene Armingeon

Marie-Lene Armingeon

Co-Founder & CEO


Gerhard Schröder

Gerhard Schröder

Founder & CEO


Michel Ramanarivo

Michel Ramanarivo

Managing Director


Lisa Gradow

Lisa Gradow



Uwe Habicher

Uwe Habicher

Chief Brand Manager

Haufe Group

Stephan Czysch

Stephan Czysch

Managing Director

DEPT Digital Marketing

To be announced

To be announced



11:00 - 12:00: Guided Zollverein Tour (optional - sold out)

Before we start into the day we would like to offer you a free 1h guided tour to explore the UNESCO World Heritage Site Zollverein. The tour will start at 11am at our Schacht One office. You will be back at 12pm and have 30 minutes left to get some food before we kick off the main program.

You can register during the registration process for this event. 

11:30 - 12:30 | Check-in & Snacks

Take your time to arrive, check-in, grab a snack and connect to the other participants. 

12:30 - 12:45 | Welcome Session | Dirk Müller

To kick-off the day our Schacht One CEO Dirk Müller will welcome you with a little outlook about the day. 

12:45 - 13:15 | Storyselling: The beautiful art of selling incomprehensible products | Uwe Habicher (Haufe Group)

Uwe Habicher | Chief Brand Manager | Haufe Group

13:15 - 13:45 | 5 Myths about Google Ads in B2B | Michel Ramanarivo (Klickwunder)

13:45 - 14:10 | Emotional Content Marketing - spreading great ideas with small budgets | Marie-Lene Armingeon (Sofaconcerts)

Marie-Lene Armingeon is the co-founder and CEO of, an online platform which connects up and coming independent artists with music lovers and enables them to organize concerts themselves. After graduating in language, communication and education and working as an interpreter, copywriter and teacher in South America, Europe and the Middle East, Armingeon ventured into the startup world. Together with her former school friend Miriam Schütt, she turned her passion for authentic live music into her job. Founded in Hamburg in 2014, SofaConcerts has facilitated several thousand concerts in 19 countries and is run by a dedicated team of 8 music lovers.

14:10 - 15:00 | Coffee Break & Speed-Networking (30min)

Have a break, refresh yourself and get prepared for the afternoon sessions. If you like you are welcome to register for our speed networking to get in touch with some other participants.

Just tick the box during the registration process to register for this event.

15:00 - 15:25 | How to use Social Platforms to grow your B2B-Business | Alexander Boecker (Social Marketing Nerds)

Facebook, Instagram and LinkedIn can help you to find new customers and persuade them of your qualities. You can even reduce your cost for product development or recruiting by using these platforms. But beware: You have to avoid a couple of trip hazards.
Alexander is CEO of Social Marketing Nerds, a Cologne-based agency that helps companies to grow their business through the use of Social Media Platforms. The Nerds provide strategic and operational support, train in-house performance teams and accompany or execute their clients’ campaigns.These include B2B companies such as Streetscooter or Schwarzkopf Professional as well as B2C customers such as WDR, Chronext, Verpoorten or Liebeskind.
Alexander was Head of Product Innovation at the DuMont Group, Editor-in-Chief for Digital Innovation Projects at Funke Mediengruppe and COO at the international publisher Social Sweethearts. Today, he also advises SMBs on business development and digitization issues.
15:25 - 15:50 | Better sales: video marketing + AR & VR | Gerhard Schröder (K3)

Gerhard Schröder specializes in online marketing and, as managing director of K3, aims to connect comprehensive strategies with immersive media, such as 360 video and AR/VR. 
Bringing the experiences of working for the sales departments of some of the largest publishing houses and social media platforms in Germany to the table, like Handelsblatt, WAZ-Mediagroup, schülerVZ, studiVZ, meinVZ and LinkedIn, Gerhard Schröder is a sought-after consultant and speaker on all things online marketing, with a special knack for connecting new media and marketing in exciting ways.
15:50 - 16:15 | How to succeed in organic search in 2019 and beyond | Stephan Czysch (Dept Digital Marketing)

Google search is constantly evolving and is still one of the most important traffic sources in the web. Stephan shares his expertise on how to succeed in SEO in 2019 and beyond.

Stephan Czysch is Managing Director of Dept’s digital marketing team ( in Berlin. He is a search marketing professional since 2009, author of two SEO books and regular speaker at industry conferences in the field of digital marketing. He founded his own digital marketing agency Trust Agents ( in 2012, which joined Dept in 2017.

16:15 - 16:40 | Transparency and trust is the new currency of marketers | Lisa Gradow (Usercentrics)

Developing a corporate strategy on user preferences and consent in the light of global privacy regulations

Lisa Gradow is currently Co-Founder of Munich based compliance technology company Usercentrics, a Consent Management Platform (CMP) helping businesses to process data in compliance with privacy regulations and user preferences. She previously worked in Legal and Compliance at Scalable Capital where she implemented ISO 27001:2013 and GDPR operatively. Before that she co-founded the AdTech software Doorboost headquartered in NY. Lisa studied law at LMU Munich and Computer Science at TU Munich.

16:40 - 17:00 | Wrap Up of the Day | Dirk Müller

A brief summary of our day. 

17:00 - 17:15 | Break


17:15 - 18:15 | Workshops

Please decide between the options below.

Content Marketing

The Story behind the Story – How to identify the Core of your Message

Host: Marie-Lene Armingeon 

Data Protection Audit

Would your website and/or app pass the GDPR-compliance test? Useful insights on current verdicts and fines from authorities and what to expect in 2019

Host: Lisa Gradow

SEA Insights

4 successful strategies for B2B SEA campaigns

Host: Michel Ramanarivo

SEO Site Clinic

How to build a better website and increase your SEO revenue

Host: Stephan Czysch

Social Media Marketing

How to combine LinkedIn and Facebook in your Social Advertising strategy

Host: Alexander Boecker

101 Video Marketing

How video marketing can be integrated within your digital marketing strategy.

Host: Gerhard Schröder

18:30 - End: Networking, Live Music & BBQ (Open Air)

After the main program and an intense day you can expect cool drinks, live music and a delicious BBQ. If the weather is fine – and we are sure it will be – everything will happen outside. 

Get your free ticket now

Header Photo by Johnson Wang on Unsplash